Position is responsible for the
setup of campaigns in the Salesforce Marketing Cloud to support the accurate
execution of audience selection, journey building, and personalization. This
role partners with the Service/Platform Owner for oversight of Clients Salesforce
marketing technology platforms and complementary enabling tools. This role is
critical in managing projects across a portfolio of technology solutions
including Salesforce Marketing Cloud, marketing automation platform management,
and marketing analytics.
This role works in partnership across the Marketing Experience team to
understand strategy as it relates to the Salesforce Marketing Cloud ecosystem
and other enabling functions. Key to the success of this role is understanding clients
strategic goals and how we align everything we do to achieving those goals. The
ideal candidate plays a key role in understanding and maintaining Salesforce
and complementary digital platforms, focusing on the acceleration of
sustainable growth, simplification of systems and processes, and elevating
customer trust.
This role requires a desire to understand the ever-changing Salesforce
marketing tools landscape and trends. Ideal candidates can handle changing
priorities and be detail oriented, as well as thrive in an environment that
acknowledges cultural differences and supports diversity and inclusion. We are
seeking a candidate with a passion for learning about the Salesforce technology
needs of our various teams, identifying gaps, and executing the best possible
solutions.
The ideal candidate will be a seasoned Salesforce Administrator with deep
experience in Salesforce Marketing Cloud, as they will interface with a variety
of business partners, along with a tech team to ensure well managed execution of
processes and deliverables. They will also closely work with legal and data
privacy teams to ensure that marketing meets all healthcare and contractual
standards. With an experienced background in Salesforce technology trends, our
candidate is comfortable educating others on the latest technology, which helps
make transitions to new platforms and tools smoother for all key stakeholders
by speaking the language of business teams, marketers and hard-core
technologists.
ESSENTIAL RESPONSIBILITIES
· Own the setup and execution of multi-channel communications through Salesforce Marketing Cloud. Build, test, deploy, and analyze journeys within Salesforce Marketing Cloud.
· Understand and maintain Salesforce Marketing Cloud and complementary digital platforms, focusing on process improvement, journey simplification, and the overall customer experience.
· Promote the adoption of Salesforce technology solutions by working with business teams to develop and deploy automations, journeys, and workflows in Salesforce Marketing Cloud. Ensures understanding of end-to-end marketing processes and supporting systems. Provide consultation on capabilities of Salesforce Marketing Cloud to marketing strategist and support team.
· Act as the CRM Champion on the Enterprise CRM Task Force to promote continual improvement to our overall CRM Strategy.
· Responsible for continuously mentoring campaign performance from the enterprise level, and down to the macro level of each business unit. Gathers insights and presents critical findings to internal MX strategy teams, P&L partners and leadership.
EXPERIENCE
Required
· 7 years of Client Relationship Management Marketing Platforms including Salesforce Marketing Cloud
Preferred
· 7 years of marketing campaign management
·
7 years of marketing operations
SKILLS
· Extensive experience building journeys within Salesforce Marketing Cloud, with proven ability to pivot and improve processes based on data analysis
· Ability to clearly identify, analyze, and resolve issues as they arise, especially within the Salesforce ecosystem
· Understanding of enterprise marketing technology and how it integrates within the Salesforce ecosystem and external systems
· Ability to leverage critical thinking skills to improve processes
· Salesforce Marketing Cloud execution
· Marketing Campaign management/execution
· Excellent written, inter-personal, communication, and presentation skills
· Highly motivated with exceptional organizational skills, including the ability to effectively and competently handle multiple projects simultaneously and the flexibility and ability to quickly adapt to changes in work objectives, promotions, and available technologies
· Execution-focused and results-driven with a passion for maintaining well-managed, governed processes, yet also inquisitive and customer experience-oriented
· Orientation towards continuous improvement and process simplification that results in improved quality and reduced cycle time
· Ability to analyze, interpret and report on direct marketing campaign results
· Knowledge in statistical modeling techniques and customer scoring
·
Knowledge in database discovery, planning, and
design
EDUCATION
Required