Qualifications - Typically requires a minimum of 5 years of related experience with a Bachelorâ??s degree; or 3 years and a Masterâ??s degree; or a PhD without experience; or equivalent work experience
- Willingness to be in a cadaver lab throughout the product lifecycle as you work with a variety of internal/external resources on design iterations
- Proficiency with Microsoft Office with a strong ability to write business reports and correspondence as well as the ability to speak effectively before groups of customers, employees, and management of organization
- Effective communication skills with strong confidence to present before groups of customers, vendors, peers, and leadership
- Ability to lead cross-functional project teams
- Proficient in procedures, clinical applications, and products; engages in meaningful decision-making conversations with surgeons, sales, marketing, training, and other corporate teams
- Advanced critical thinking and problems-solving skills
- Ability to travel up to 20% of the time Delete if not required
- Required to regularly lift and/or move up to 20 pounds, and occasionally lift and/or move up to 30 pounds
- Required to possess specific visons abilities, including: close vision, distance vision, color vision, peripheral vision, depth perception and capacity to adjust focus
| Responsibilities - The Marketing Manager, Cervical actively participates in downstream marketing activities by supporting global product launches, sales and customer training, customer events, and collateral development
- This effort includes, but it not limited to, supporting product development efforts from launch through commercialization, defining market requirements for our product lines
- This person will work cross functionally with Product Development to manage products in several stages of development (existing portfolio, near-term launch, pending FDA approval and new products)
- The Marketing Manager, Cervical will support the product lifecycle management, product roadmap, technique, new product training and product launch readiness with revenue goals in mind
- Owns clinical support of assigned products (e.g. troubleshooting, set logistics, etc.)
- Acquires voice of customer and voice of region and delivers to upstream marketing team for assigned products
- Defines and validates market requirements in collaboration with upstream marketing
- Subject matter expertise for assigned products supporting 1
- Clinical support for sales team, 3. Collateral material / sales enablement tools
- Develops and executes marketing programs to educate and engage surgeons on products and platforms in support of the sales process
- Drives creation of product value messaging and product claims substantiation through clinical evidence generation
- Using this information, develops marketing assets such as surgical techniques, sales collateral, and product in-service guides
- Builds and maintains competitive intelligence and analysis that informs portfolio strategy
- Ensures regional requirements are incorporated as inputs in product management and product development processes as well as downstream marketing requests (e.g., support)
- Builds strong relationships with Key Opinion Leaders, customers, internal team members, and sales teams to execute promotional plan and clinical evidence strategy
- Evaluates market opportunity, associated branding, technique, sales training and product launch with revenue goals in mind
- Adheres to the letter and spirit of the company Code of Conduct, the AdvaMed Code, MedTech Code, and all other company policies
- Ensures Compliance with applicable governmental laws, rules, and regulations, both in the United States and internationally, by completing introductory and annual training and maintaining knowledge of compliance as it applies to your role
- Represents the company in a professional manner and uphold the highest standards of ethical business practices and socially responsible conduct in all interactions with other employees, customers, suppliers, and other third parties
- Performs other duties as assigned
- Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions
- Customer Focused: We listen to our customersâ?? needs and respond with a sense of urgency
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